Uber Rewards · Coachella

Uber Rewards at Coachella

A festival-wide brand activation, from pedicab wraps and entrance archways to vouchers and merch, designed and scaled on a tight timeline.

2019

Coachella · Indio, CA

Asset types, print to on-site

OOH

Billboards & entrance archways

On-site

Pedicab wraps & signage

Company

Uber

Project

Uber Rewards · Coachella

Time

2016–2019

Role

Sr Production Designer

As a member of Uber’s internal creative team, I collaborated with designers and copywriters to design and scale the Uber Rewards Coachella campaign on a very tight timeline. I produced a diverse range of assets across print, merchandise, digital, and environmental design: handbill vouchers, T-shirts and packaging, digital information signage, OOH digital billboards, large-scale entrance archways, and pedicab wraps.

On the ground at Coachella

Uber Rewards showed up where festival-goers actually were. Branded pedicab wraps and on-site signage turned everyday rides and touchpoints into a visible part of the Uber Rewards story across the venue.

Uber Rewards pedicab and signage at Coachella

Rewards in everyone’s hands

I designed handbill vouchers and rewards cards that put the offer directly in attendees’ hands, simple, scannable, and on-brand, so the redemption moment felt as polished as the rest of the festival.

Merch worth keeping

Beyond the campaign run, I designed T-shirts and custom packaging that doubled as giveaways and keepsakes, extending the activation past the weekend and into people’s closets.

Uber Rewards Coachella T-shirt and packaging

Built for the festival floor

The campaign also had to work at architectural scale: OOH digital billboards, large-scale entrance archways, and information signage that read cleanly from across a crowded field, all production-ready for fast install.

Coachella festival grounds and large-format Uber branding

Impact

Asset types produced, from handbill vouchers to large-scale entrance archways, all from one campaign concept.

Festival-scale

OOH billboards and on-site environments built to read across the Coachella grounds.

Tight timeline

Concept designed and scaled in a very short turnaround alongside Uber’s internal creative team.

Reflection

The win here wasn’t any single asset; it was turning one campaign concept into a coherent festival presence across print, merch, digital, and the physical environment, fast. Working inside Uber’s creative team taught me to keep a brand unmistakable whether it’s a handbill in someone’s pocket or a forty-foot archway at the entrance.