Steve Williams
About · Steve Williams

I build the design systems that let teams scale.

A design leader with 10+ years at Meta, Uber, and Apple, specializing in multi-platform tokenization, scalable design systems, and turning reactive teams into proactive, roadmap-driven operations.

Meta · Uber · Apple10+ yearsFigma & Adobe CSRochester, NY

Career

My decade across Meta, Uber, and Apple has centered on one thing: building design systems that let teams move faster without losing craft. An expert in Figma and the Adobe Creative Suite, I build the technical infrastructure, streamline the workflows, and hold creative quality to the highest standard.

My work has driven global rebrands, VR component libraries, and AI-powered design operations, consistently delivering efficient, pixel-perfect results. I’m looking to lead design operations and be the final touch on engaging, high-quality creative.

Beyond the work

After more than a decade in California and New York City, I’m thrilled to be back in my hometown of Rochester, New York. I’m proud of where I come from and love discovering new things to do here and across upstate New York.

When I’m not designing, you’ll find me at a sporting event, cooking for friends and family, camping in the Adirondacks, exploring a new city, or catching live music.

Recommendations

“I’ve worked with Steve on both Messenger design systems and while he worked in Reality Labs design systems. Steve is one of the strongest design system thinkers, helping to stand up over 3 different design systems (that I’m aware of) in his time. Understanding not only how to build at Meta level scale for design systems but also bridging gaps for Engineering teams to work with them on implementation, down to levels of taxonomy. Steve is one of the people I have always looked forward to working with, and is an amazing human. I’d work with him given any chance I could get in the future.”

Jordan Dunn
Director Design, Meta

“I managed Steve for two years as his Product Design Manager at Meta, and he is one of the most capable production designers I’ve had the privilege of working with.

Steve is the kind of person every design systems team needs, but few actually have. He took full ownership of our Figma libraries, tokenization, and system operations end to end. This work is deeply technical, easy to underestimate, and absolutely critical to a team’s ability to move fast without sacrificing quality. Time and again, he delivered pixel-perfect results ahead of schedule, including a complex, multi-surface library rebuild that he shipped a full month early. On more than one occasion, projects that could have stalled stayed on track because of him.

What sets Steve apart is the rare combination of technical depth and genuine generosity. He has exceptional command of tokens, theming, and the systems thinking that keeps design and engineering in sync. He pairs this with calm, clear collaboration that his peers consistently single out. He mentored other designers, built intake processes and tooling that made the entire team more efficient, and quietly raised the bar for what Product Design could be in our organization.

Steve’s hard work and dedication earned him a promotion to a senior IC level and an “Exceeds Expectations” rating. If you are building or scaling a design system, Steve will make your team faster, your craft tighter, and your day-to-day better. I would work with him again in a heartbeat.”

Jason Cros
Design Manager, Meta

“I’ve been fortunate enough to work with Steve several times over the course of my career, most recently as partners on the Reality Labs Design Systems team at Meta, and he’s one of the strongest design systems experts I’ve worked with. He works autonomously. He proactively spots gaps before they become problems and builds scalable design systems in Figma, including component libraries with true design-to-code parity, that the rest of the team relies on. That initiative often cut production timelines from multi-day turnarounds to hours. He’s equally effective in cross-functional collaboration with engineering, helping address quality issues across design and code and closing the gap between design intent and shipped product. He doesn’t just build strong systems, he drives stakeholder alignment and adoption, presenting a clear direction and getting genuine buy-in across teams. He’s also fluent in leveraging AI tools to streamline workflows, increasing velocity without sacrificing the underlying systems thinking. He can own ambiguous workstreams end-to-end and be trusted to deliver a scalable solution, not just a quick fix. That combination of design systems expertise, self-directed leadership, and AI-enabled workflow optimization makes him a strong hire for any team looking to scale its design output. Given the chance, I’d work with Steve again in a heartbeat.”

Zandt VanZandt
Product Designer, Meta

“I had the pleasure of working with Steve for over 2 years at Uber. We were both Production Designers on the Marketing Team. Steve helped me transition from being primarily a Print Designer into an expert Digital Designer. Steve is incredibly passionate about what he does and he is one of the best in the field of Production Design. When our manager left we were short one team member. I stepped up into the management role while Steve took on the design work of multiple people. Our scope of work was increasing at a time when our headcount shrunk. Steve stepped up in a huge way, never complaining, always asking what else he could do. As we continued to build our team, Steve was instrumental in both the hiring process and the mentoring of junior members of our team, quickly bringing them up to speed. The work our team was able to accomplish would not have been possible without Steve. I really hope I get the opportunity to work with Steve again.”

Shane Hagerty
Director of Creative, YETI

“Over the course of three years, I had the pleasure of working with Steve on a number of projects. The biggest of these projects was Live Events, which involved thousands of pieces of unique creative across stadiums nationwide. With Steve’s help, we were able to fully flesh out a centralized-yet-personalized campaign for each MLB, NHL, NBA, and NFL team. Without Steve’s pixel-perfect expertise, collaborative nature, and passion for sports, it would have been impossible to complete this work. He is a production design wizard. And beyond his own projects, Steve is an incredible team player. I was working on a project that didn’t have a motion resource and when I offhandedly mentioned this to Steve, he offered to take a shot at it. The animations came out great, and the stakeholders were thrilled! Steve is meticulous, collaborative, and always goes the extra mile. I’d love to work with him again, and any company that’s thinking about hiring him should do so immediately.”

Meg Gallagher
Sr. Director of Creative, Hertz

“Steve and I worked very closely together at Uber and I was always impressed by his work ethic and dedication. After he started our production timelines slashed from multiple days to sometimes only multiple hours! Within production there are always issues with specs and resolution and Steve is able to make quick recommendations on the best way to deliver. I hope to one day work with him again!”

Anne Keck
Brand Marketing, Affirm

Featured work