About · Steve Williams

I build the design systems that let teams scale.

A design leader with 10+ years at Meta, Uber, and Apple, specializing in multi-platform tokenization, scalable design systems, and turning reactive teams into proactive, roadmap-driven operations.

Meta · Uber · Apple10+ yearsFigma & Adobe CSRochester, NY

Career

I’m a design leader with 10+ years across Meta, Uber, and Apple, specializing in multi-platform tokenization, scalable design systems, and transforming reactive teams into proactive, roadmap-driven operations. An expert in Figma and the Adobe Creative Suite, I build the technical infrastructure, streamline the workflows, and hold creative quality to the highest standard.

My work has driven global rebrands, VR component libraries, and AI-powered design operations, consistently delivering efficient, pixel-perfect results. I’m looking to lead design operations and be the final touch on engaging, high-quality creative.

Beyond the work

After more than a decade in California and New York City, I’m thrilled to be back in my hometown of Rochester, New York. I’m proud of where I come from and love discovering new things to do here and across upstate New York.

When I’m not designing, you’ll find me at a sporting event, cooking for friends and family, camping in the Adirondacks, exploring a new city, or catching live music.

Recommendations

“Steve’s growth mindset, passion, and commitment, plus his resourcefulness and resilience, fueled his success. I wouldn’t hesitate to recommend Steve for any Production Design opportunity.”

Zachary Friedman

Design Leadership, DoorDash

“Steve is incredibly passionate about what he does and one of the best in the field of Production Design. The work our team accomplished would not have been possible without him.”

Shane Hagerty

Director of Creative, YETI

“Steve is meticulous, collaborative, and always goes the extra mile. I’d love to work with him again, and any company thinking about hiring him should do so immediately.”

Meg Gallagher

Sr. Director of Creative, Hertz

“Steve and I worked closely at Uber and I was always impressed by his work ethic and dedication. After he started, our production timelines slashed from multiple days to sometimes only hours.”

Anne Keck

Brand Marketing, Google

Featured work

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Reality Labs Design System

Meta · VR · Web · Mobile

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Messenger Design System